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The Czech Republic has a long history of product excellence recognizable in such diverse areas as beer, weapons and shoe manufacture. Moreover, many of the ideas regarded as central to contemporary expression of TQM such as empowerment and primacy of the organization’s human resource are to be found in the 1920s and 1930s speeches and essays of Czech industrialist and organizational behaviorist Tomas Bata. Nevertheless, the Czech Republic faces distinct challenges brought about by the Velvet Revolution ‐ challenges common to many Central and Eastern European nations. Challenges, practices, trends and the future promise of quality in the Czech Republic are discussed.